The tech that is chinese has revealed three brand brand new dating apps within the last month or two.

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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month active users (MAUs). Its ecosystem of over a million “mini programs” allows users to look, purchase meals, play games, hail trips, make re re re re payments, and much more — all without ever making the application.

Meanwhile, Momo (NASDAQ:MOMO) could be the top online dating sites platform in Asia. Its namesake application started off as a social network software|networking that is social}, but gradually developed as a platform for online dating sites and real time videos.

Momo’s smaller application, Tantan, is basically a Chinese clone of Match Group’s Tinder. Momo’s core application had 114.1 million MAUs last quarter, and 13.4 million of them purchased digital gift suggestions or enrolled in premium online dating services on Momo and Tantan.

Image supply: Getty Photos.

Both of these businesses are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of the Pengyou (“Friends”) app as a myspace and facebook with an opt-in relationship feature.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of minutes before this ubiquitous “super software” runs away from space to develop in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance’s TikTok and Bilibili are attracting more youthful users, while WeChat seems shackled to its reputation as an software for older users.

A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created posted day-to-day updates on WeChat, compared to 57% of users created. That is much like the generation gap between Twitter and Instagram in Western markets, where moms and dads saturated the former and teens that are sent toward the latter. WeChat is also commonly considered a “work software,” since supervisors utilize it to help keep monitoring of their workers.

In other words, Tencent requires new techniques to achieve younger users, and Momo’s streak of double-digit income development shows that online dating sites is nevertheless a fertile market.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established on the , lets users talk anonymously with strangers while donning electronic masks. Male users can wear the mask for at the most five full minutes, while feminine users can indefinitely wear a mask. When a person eliminates his / her mask, beauty filters are used immediately into the real time film.

Qingliao, that was introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of the two apps. Rather, it just provides two alternatives regarding the side that is right of profile — someone to “like” it, and another to dismiss it.

Its primary web page shows a carousel of prospective matches, and users can scroll right down to see more information like a individual’s career, academic back ground, hobbies, location, and social networking postings. The matches are refreshed every 18 hours. The application happens to be being tested on an basis that is invite-only.

Image supply: Getty Graphics.

Pengyou, that was relaunched in mid-December, can be an updated form of a mature social network software that ended up being discontinued. This new application resembles Instagram featuring its principal feed of solitary pictures, nonetheless it splits its feed into three groups — buddies, peers, and folks whom are now living in the city that is same.

Users want to confirm personal credentials to their identities, and so they can opt-in for dating matches. This approach that is subtle just like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou continues to be being tested on an basis that is invite-only.

Should Momo worry?

Tencent obviously wants to leverage the potency of its WeChat and QQ ecosystems to get fresh footholds when you look at the online dating market. This might be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past